AI-Powered Platform

An intelligent sales outreach platform that researches prospects, crafts personalized emails,
and adapts follow-ups to lead engagement, helping businesses automate campaigns and move prospects toward conversion.

MailFlow
MailFlow flow builder with the Cold Outreach campaign
An email written by MailFlow for one lead
Condition step tracking: 17 went Yes, 5 went No
The problem

Why most outbound email

Founders and sales teams know outbound email works when it's personal. Doing that for every lead is where it breaks down.

Generic outreach gets ignored.

Everyone can spot a mass email. Templates full of get recognised and skipped.

With MailFlow
The AI researches each lead and writes an email for that one person.

Personalising by hand doesn't scale.

Researching each lead and writing a tailored email takes time most teams don't have.

With MailFlow
Research, writing and sending run on their own for every lead in the flow.

Fixed sequences don't listen.

They keep sending the same next email whether the lead opened, clicked or ignored the last one.

With MailFlow
Opens, clicks and replies each send the lead down a different path.
The solution
The MailFlow way

A drag-and-drop campaign builder, combined with an AI that researches each lead and writes a one-to-one email for them.

ResearchesWritesReactsSorts
How it works

Draw it once.

Drawing a campaign in the flow builder Adding leads on the Contacts page Dashboard with live activity
Visual flow builder

Your campaign,

Drag steps onto a canvas and connect them like a flowchart. Conditions split the path into Yes and No, and every step shows live numbers while the campaign runs.

Box
Entry point for contacts
AI Research
Researches the contact
Email
Send a personalized email
Wait
Pause for days or hours
Condition
Branch on open, click or reply
Lead Score
Add or subtract points
End
Stop the flow
Flows / Cold Outreach
The Cold Outreach campaign in the flow builder, with the email settings panel open
Email step settings: template, AI instructions, tone and products
AI research + AI writing

It reads up on every lead

Before writing, the AI looks up the lead's company, industry and recent news, and lists its sources.
Then it writes one email for that one person.

Company, industry and recent news. With sources.

AI research panel for one lead: summary, industry, company size and recent news

Your tone. Your template. Its history.

No templates full of first names.

Each email is written from the research, in your tone and your brand template. It knows what was sent before and how the lead reacted.

Email step settings: AI instructions and tone
A personal email written by the AI in the branded template
Contacts list with boxes and lead scores
Boxes: lead stages and which flows start from or feed each one
Automatic lead stages

Your sales team knows

Leads are sorted into stages called Boxes. A Box can start the next campaign automatically, so outreach, follow-up and closing stay connected.

Stages start campaigns

A lead reaching Hot Leads continues straight into “Close the Deal”.

Lead scoring

Add or subtract points at any step, and branch on the score.

Import contacts from CSV (existing ones are updated) or add them by hand. Each lead enters a given flow only once.

See every lead's journey

Open any lead. See the

The path is highlighted on the campaign, next to the flow chain, a full timeline, every email sent and the AI research.

Contacts / Daniel Weber
Contact journey for one lead: highlighted path, flow chain, timeline and AI research
Clear results

Every campaign. Every email.

Open, click and reply rates for every flow and every email step. The dashboard shows your key figures, lead stages and a live activity feed.

Opens
Tracked with a pixel on every email sent.
Clicks
Every link is tracked, including which one was clicked.
Replies
Detected automatically, and a reply stops the sequence.
Live activity
See opens, clicks, replies and stage changes as they happen.
Analytics: open, click and reply rates per flow and per email step Dashboard: key figures, boxes and live activity
Your server, your data

Lead data

MailFlow runs on your own server with your own database. Send through any SMTP provider, and sign your team in securely.

Runtime
.NET 10 · ASP.NET Core 10
Database
SQL Server 2022
AI
Anthropic Claude
Sending
Any SMTP provider
Hosting
Windows IIS or Linux
Front end
No build step
MailFlow sign-in on a phone
Modify with AI

Make it yours with

The MailFlow project can be modified with Claude, Codex and Antigravity. C#, Razor Pages, plain CSS and vanilla JavaScript with no build step keep the codebase easy for an agent to read and change.

Claude
Codex
Antigravity

See MailFlow on

Draw a flow, add your leads, and watch MailFlow research, write and follow up for you.